August 5th served as a great reminder that the stock market isn’t without risks. The ups and downs of the market are part of the investing journey, yet it’s easy for investors to get too comfortable during periods of stability. When the market is consistently rising, the focus often shifts solely to returns, with investment risk and financial goals fading into the background. However, investing is about achieving those goals while taking on a level of risk that strives to accomplish your objectives.

We all aim to earn more than we would in a savings account, but in doing so, we must accept the volatility that comes with the market. This trade-off is an inherent part of seeking higher returns. Remember those 79 days since 2004 when the market dropped more than 3% in a single day? While these dips can be unnerving, history has shown that the bumps in the road often reward patient investors who stay the course. The key is understanding how much volatility you’re willing to accept as you work towards your ultimate financial goals—whether that’s retirement, funding education, or estate planning.

Daily market fluctuations, though frequently magnified by the media, tend to lose their significance over time. What truly matters is long-term performance. The headlines may scream about a bad day in the market, but years from now, those short-term fluctuations are likely to be nothing more than a distant memory. Instead of getting caught up in the noise, it’s crucial to focus on the bigger picture: the potential steady growth of your investments over the long haul.

Every year, we can easily compile a list of events that have the potential to impact the market—ranging from geopolitical tensions to economic policies. Yet, these events are ultimately absorbed into market prices. Currently, with inflation showing signs of subsiding, ongoing conflicts in Ukraine and the Middle East, the Fed’s interest rate decisions, and a presidential election on the horizon, there’s no shortage of distractions. However, these distractions shouldn’t deter you from the fundamentals that drive the market: company earnings, dividends, and long-term growth.

In times of heightened volatility, it’s more important than ever to adhere to the time-tested principles of investing. Patience, diversification, and regular portfolio rebalancing are the cornerstones of a successful investment strategy. Patience allows you to ride out the storm without making rash decisions based on short-term market movements. Diversification helps spread your risk across various asset classes, reducing the impact of any single event on your overall portfolio. And regular rebalancing ensures that your portfolio remains consistent with your risk tolerance and financial goals.

In conclusion, while volatility is an inevitable part of investing, it’s also a reminder of the rewards that come with taking a measured approach. Stay focused on your long-term objectives, maintain a well-diversified portfolio, and remember that the path to financial success is rarely a straight line—but it’s a journey worth taking.

Jan’s passion for helping clients work towards their financial goals began almost 40 years ago. His planning is based on personal relationships and a true understanding of clients and their goals. Jan graduated from George Washington University with a BBA in Accounting and an MBA in Finance and Investments. He has been a Certified Financial Planner since 1984. Jan enjoys music, travel, cooking, and family time.

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